If you have a location that already attracts customers, you have a ready-made opportunity to take advantage of the tanning trend.
Many Health Clubs and Gyms, for example, are adding tanning beds to increase revenues and member satisfaction. "Studies indicate that people want their amenities and luxuries within a five-mile radius of where they live or work," said Rich Minzer, former assistant director of licensing for Gold's Gyms. "In other words, people want a one-stop shop for their needs. A gym that offers tanning, skincare and other amenities most likely will keep their customers much longer than those that offer just fitness."
Many hair salons, nail salons, day spas, hotels, resorts, apartments and retailers have also added tanning beds to enhance revenue and customer satisfaction.